LinkedIn is a great social networking tool for those people who want to maximize their career. However, if you don't handle LinkedIn properly, then it can damage your professional efforts. That's why it's important to avoid costly mistakes while using the social media platform.
Below are the top mistakes to avoid on LinkedIn:
#1 - Posting something that you should not post
You've probably heard or read a story about somebody who posted something on one of their social media accounts that they should not have posted and then they were fired because of it. This still happens. Don't let it happen to you. Make sure that all of your posts are professional in nature, especially on LinkedIn.
#2 - Not having a photo of yourself on the profile
Yes, you may not like any of your photos, but you're going to have to choose one. Not having a profile pic sends the wrong message to people on the platform. At the very least, it indicates that you don't have much confidence in your appearance. If there's one thing that you should want to exude on LinkedIn, it's confidence.
#3 - Not completing your profile
This is nearly as bad as having no profile at all. If you get halfway through setting up your profile and you just abandon it, then people might believe that you have trouble finishing tasks. That is also NOT the way to brand yourself on LinkedIn.
#4 - Not posting or sharing anything
You just can't "have a presence" on LinkedIn. You have to actually participate. If you don't, then your connections will start to think that you have nothing to say. And if you don't have any connections, then why are you even on LinkedIn? This is exactly why you need to get in there and start doing things!
#5 - Not responding to people who have reached out to you
This is basically the same as not answering an email or a voicemail message. It makes the other person feel like they and what they have to say are not important to you. When you're on social media, you want to make other people feel important, and an easy way to do just that is to respond to them. It's a matter of professional courtesy and respect.
#6 - Going weeks (or months) without participating
Sure, you kept it going for a little while. And then life got in the way. Well, life is always going to get in the way, at least to some extent. That's why you must formulate a process and create a schedule to make sure that you participate on a consistent basis.
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