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The Importance of Employer Branding and the Retention of Your Workers

2/24/2021

 
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In a previous blog post, we discussed the importance of hiring in terms of a company’s success. And while the hiring of top workers is paramount for employers, there is something else that is nearly as important as that.
 
The continued hiring of and retention of top workers.
 
Successful hiring is not a one-time thing. For companies and organizations interested in long-term success, consistently good hiring is critical. And more than that, what good is hiring talented and experienced workers if you can’t retain them as employees for very long?
 
True, not all workers are hired with the long term in mind. They’re either short-term or temporary workers, and that’s fine. However, when it comes to other, more tenured employees who will have a lasting impact on the company, especially its bottom line, you want to hire and retain the best workers you possibly can.
 
This is where employer branding enters the picture.
 
That’s because effective employer branding will both help your company hire top talent and also retain its best employees. And doing both of these things is instrumental to achieving and maintaining long-term success.
 
What is employer branding? Essentially, it encompasses every experience that a job candidate has with your organization during the recruiting and hiring process. This includes every interaction—every phone call, every email, every text, etc.
 
And when it comes to the issue of retention, it includes every experience that a candidate has while they are working for your organization as employee. Needless to say, all of these experiences have to be as positive as possible.
 
If they are not positive, both during the interviewing process when they are candidates and also when they are employees after they’ve been hired, then your ability to both consistently hire the best and retain the best will be reduced.
 
The bottom line is that effective retention is just as important as effective hiring, from the standpoint of workers and what they can do for your company. And positive employer branding throughout every part of the organization is the key to enjoying both effective hiring and retention.
 
If you need temporary or direct employees for your workforce, then Time Staffing can help! We have experience identifying and screening top-notch candidates in numerous fields for a variety of employers. Our goal is help you hire the right employee at the right time to get the right results.
 
Last year, Time Staffing won ClearlyRated’s Best of Staffing Client and Talent Awards for providing superior service to their clients and candidates. ClearlyRated's Best of Staffing Award is the only award in the U.S. and Canada that recognizes staffing agencies that have proven superior service quality based entirely on ratings provided by their clients and job candidates. Time Staffing received satisfaction scores of 9 or 10 out of 10 from 75.4% of their placed talent, significantly higher than the industry’s average of 45%.
 
Contact Time Staffing today to find out more about our placement services for employers!

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