Hiring the best job candidates available in the marketplace and turning them into productive, valuable workers is not easy. If it were easy, every company would be able to do it.
However, the things that attract the best workers differ from the things that attract other job candidates. The problem for many organizations is that they believe the same approach will work for both groups. That simply is not the case.
Instead, a more targeted, more focused approach is necessary. Below are five steps for standing out to top job candidates:
#1—Make sure everybody is on the same page.
Standing out in the marketplace doesn’t just “happen.” It takes a concerted effort by multiple members of your organization and an investment of time and energy that will produce a return in the form of better candidates, more quality hires, and improved rates of retention.
#2—Determine your employment brand.
Quite simply, your brand is who you are as an organization, your identity, and the things you stand for and represent. These could also be described as your company’s core values. Whatever you call them, these things must be clearly identified and articulated by everyone involved in the hiring process.
#3—Communicate your employment brand.
There are numerous ways to do this, including on your company’s website and through social media. Find your most engaged employees and set them up as brand champions, allowing them to tell their personal stories. The most effective way to communicate your brand is through the stories of your champions.
#4—Make the hiring process a great experience.
You can talk about how fantastic you are all you want, but it’s more important to show candidates how fantastic you are, and the hiring process is a prime opportunity to do that. Remember, you’ve piqued their interest with your employment brand and compelling stories about your brand and culture. Don’t lose them now.
#5—Emphasize the value that you offer.
It’s all about value. Does your organization provide a flexible work schedule? Talk about it. Does it provide opportunities for continuous training and skills development? Mention that, too. Do employees have the chance to climb the career advancement ladder at the company? Make sure top candidates know all about it. At this level, anything could serve to tip the balance in your favor.
Last year, Time Staffing won ClearlyRated’s Best of Staffing Client and Talent Awards for providing superior service to their clients and candidates. ClearlyRated's Best of Staffing Award is the only award in the United States and Canada that recognizes staffing agencies that have proven superior service and quality based entirely upon ratings provided by their clients and job candidates. Time Staffing received satisfaction scores of 9 out of 10 or 10 out of 10 from 75.4% of their placed talent, significantly higher than the industry’s average of 45%.
Contact Time Staffing today to find out more about our placement services for employers!
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Time Staffing Inc.