If there’s one thing that companies know about hiring, it’s that there are differences between the members of each generation—from Baby Boomers to Generation X to Millennials to Generation Z.
While there are more Millennials in the workforce than members of any other generation, more Generation Z workers are joining the workforce on a daily basis, and one day . . . they will replace Millennials as the biggest part of the workforce. So it only makes sense that employers should be proficient in their efforts to hire the members of this generation.
With all of this in mind, below are three things to know about hiring members of Generation Z:
#1—They’re incredibly tech savvy.
While Millennials were certainly the first generation that brought immense knowledge of technology with them to the workforce, they were not as fully immersed as this generation. They literally grew up with it. They can’t conceive of a world in which it doesn’t exist—whether it’s the Internet, social media, or smartphones.
This means that if you want to hire members of Generation Z, your employer branding message must be one that exemplifies technology and offers an environment that is replete with it.
#2—They care about more than just money.
The members of Generation Z are looking for a job (and a career) that satisfies them in multiple ways, not just monetarily. They value relationships and human connection, which means they want a job that is a cultural fit and an employer that holds the same core values that they do. In terms of their career, they want to be able to “move up the ladder” and grow within the organization, through promotions and by other means.
Since this is the case, communicating your organization’s company culture, core values, and opportunities for growth and advance should be a priority.
#3—They want to make a difference.
Not only do they want to make a difference, but they also want to work for a company that strives to make a difference—both in the community and in the world at large. Once again, while this is also the case with Millennials, it is even more the case for members of Generation Z.
As mentioned previously, the key to appealing to this aspect of Generation Z lies in your company’s employer branding message. Specifically, your message must communicate the fact that your company cares about more than just making a profit. (Although, of course, making a profit is important).
Last year, Time Staffing won ClearlyRated’s Best of Staffing Client and Talent Awards for providing superior service to their clients and candidates. ClearlyRated's Best of Staffing Award is the only award in the United States and Canada that recognizes staffing agencies that have proven superior service and quality based entirely upon ratings provided by their clients and job candidates. Time Staffing received satisfaction scores of 9 out of 10 or 10 out of 10 from 75.4% of their placed talent, significantly higher than the industry’s average of 45%.
Contact Time Staffing today to find out more about our placement services for employers.
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